Belgian equestrian companies guests of honor at Dubai World Expo | Agoria

Belgian equestrian companies guests of honor at Dubai World Expo

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Published on 27/09/21 by Diego Algaba
The five-yearly World Expo is one of the most prestigious international mega-events. On 1 October 2021, Expo 2020 Dubai will finally kick-off and during the Flemish week (23 to 28 October) the Belgian equestrian sector will play a leading role. A great honor, but one that the sector certainly deserves. Belgian Equestrian Quality, powered by Agoria and Flanders Investment & Trade are responsible for the equestrian part of the Expo.

Who wants to be successful in the horse sector has to look to Belgium

The point has been made. The Belgian horse sector is absolute, world class. Our Olympic and Paralympic riders bring home bronze and gold medals, the Swedish show jumping team achieves Olympic gold with exclusively Belgian horses, at the European Championships both our show jumping riders and our drivers won the bronze medal, our Arabian horses steal the most prominent prizes in the Emirates, ... 

The successes keep piling up. The eyes of the world are on equestrian Belgium. And not only on our horses and athletes. The companies surrounding the sector also have a wealth of expertise. All over the world, you can find Belgian sand arena's, feeds, care products, accommodation, building projects, fences, stable doors, obstacles, vets, transporters, ICT applications, ... In the broad equestrian world, our country has become a quality label. If you want to be successful, you have to look to Belgium. 

Belgian Equestrian Quality, powered by Agoria

Technology federation Agoria has been convinced of the potential of the Belgian equestrian sector for years. In 2017, during an economic mission as part of the Pan-American Games in Peru, the organisation founded the Belgian Equestrian Quality (BEQ) cluster. It unites top equestrian companies, opens international doors and puts both members and the entire horse sector in the global spotlight.

Results were not long in coming, according to Diego Algaba, manager of the club: "During the Olympic Games in Tokyo our members not only supported many international participants, but also provided services and equipment to the Games themselves. In the equestrian sector, Belgium is a quality brand, and by bringing together the top of our companies, we offer interested parties all over the world a comprehensive package. That seems to work."

PaardenPunt Vlaanderen 

PaardenPunt Vlaanderen, the umbrella association of the Flemish horse sector, also takes the trade interests of the horse sector to heart and found a powerful partner in BEQ. Chairman Frank Gasthuys: "With the wonderful results of our athletes and the successes of our companies, our sector has clear momentum at the moment. We must make the most of this. Together with Agoria, we will further develop the cluster and strengthen the international promotion of our sector."

World Expo in Dubai    

This week Belgian Equestrian Quality will be present at the World Championships for young show jumping horses at Domein Zangersheide in Lanaken, an absolute top event that annually attracts athletes and investors from all over the world to our country. The next initiative on the agenda is Expo 2020 Dubai. During the Flemish week (23 to 28 October) Belgian Equestrian Quality will travel to the world exhibition to promote the horse sector and make contacts. The highlight of the mission is a high level event about the expertise of the Flemish horse sector in terms of breeding, sport and technology. 

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