Globalize or Trumpetize is not just a catchphrase. The question we are focusing on today will shape every single political and economic debate in the coming years. Whether it’s Emmanuel Macron, Donald Trump, the CEO of a multinational, a modest self-employed professional or a factory worker... we are all asking the same question... Who will benefit from globalization and will I be one of them?


Globalize or Trumpetize is not just a catchphrase. The question we are focusing on today will shape every single political and economic debate in the coming years. Whether it’s Emmanuel Macron, Donald Trump, the CEO of a multinational, a modest self-employed professional or a factory worker... we are all asking the same question... Who will benefit from globalization and will I be one of them? 

How should I answer the question: “Globalize or Trumpetize”? I would answer Globalize, because… As entrepreneurs in a small country, we know that the international market is crucial to us. And we are experiencing the benefits of globalization. Globalization is therefore very important to you and our company and all our employees.

Yet, globalization, is and won’t be a bed of roses either. Our challenge is to ensure that there are fair rules that apply to everyone in the same way, a level playing field. If not, we risk allowing a race to the bottom, as the temptation to ‘Trumpetize’ becomes overwhelming, leaving us all behind as losers. That is certainly not what we want: we need to make sure we are among the winners and that as many people as possible can enjoy the benefits of globalization. 

At Agoria’s corporate event I have heard a lot of fascinating proposals that offer hope and positive prospects for the future. During a voting more than two third of 400 entrepreneurs indicated that globalization is vital for them. Globalization goes together with the ambition to create jobs in our country and in our export markets. So, let’s make globalization work for everybody! 

Marc De Groote

President Agoria